increased in product team velocity
reduction in user onboarding issues
property target reached
PropFit is an innovative operations management platform, engineered right here in Australia. It's designed to sync seamlessly with booking data from leading property management systems like Guesty and HomHero, automating tasks and jobs in tune with real-life property events. Where other platforms cater to desk-bound professionals, PropFit uniquely supports operators on the ground, turning digital actions into physical workflows.
With a small team and tight time-frame, our focus was on scaling the platform to service 1,000 properties by year's end, a crucial step for an upcoming capital raise in 2024. This task had to be balanced with building industry relationships and establishing a solid reputation, especially in preparation for the pivotal ASTRA 2023 conference.
I was approached to act as co-founder and designer. Over four months we significantly boosted platform stability and user satisfaction, delivering new features that were crucial for senior managers overseeing large teams. Having hit our targets for this period, we laid a strong foundation for an upcoming capital raise and future growth. I remain a share-holder and contributor to this day.
I began my PropFit journey by joining sales and support calls, gaining direct customer insights. This led to a comprehensive mapping of the onboarding process, pinpointing key improvement areas. Introducing tools like Dovetail and Hotjar were crucial for early-stage customer feedback and behavior analysis.
Understanding PropFit's diverse use cases was vital. I expedited this by creating a Help & Support Center, so I could quickly grasp the platform's intricacies. Crafting step-by-step guides and Loom videos, I rapidly gained deep insights into key user segments, aligning with the platform's broader goals.
With design initiatives lead by founder and Product Designer, Tim McNamara, my role was to assist with increasing team velocity through better design processes and developer handoff. In parallel with delivering UX/UI assets, I established a lean design ops strategy for maintaining design assets effectively.
Taking the lead on several key areas of the platform, I ensured that our UX/UI assets were not only functional but also aesthetically aligned with PropFit's brand and vision.
